Alumna Dissertation Explores Organizational Rebranding for Renewed Relevance

President/CEO of Keep America Beautiful and PhD in Leadership and Change alumna, Dr. Helen Lowman has published Building Renewed Relevance: Portraits of CEOs Rebranding Iconic Nonprofit Organizations. This new dissertation explores top-level Chief Executive Officers (CEOs) who have worked to implement reform and change through rebranding of legacy nonprofit, nongovernmental, and charity organizations that have struggled to keep their relevance in today’s world for a variety of reasons. The research looked particularly at the leader’s drive for innovation and the practices that they incorporated for the successful rebrand.

Dr. Lowman joined Keep America Beautiful as President/CEO in May 2017 with more than 20 years of leadership experience in the areas of international diplomacy and development, youth engagement, environmental education, disaster resilience, global leadership, volunteerism, social justice and human rights. From 2010 to 2017, she served as an appointee of the President of the United States in the senior foreign service and the senior executive service. Prior to joining Keep America Beautiful, she was Director-Individual and Community Preparedness at the Federal Emergency Management Agency (FEMA) in Washington, D.C., overseeing programs to increase citizen and community preparedness while encouraging disaster and crisis resilience.


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