Dr. Cumberbatch is Senior Vice President and Head of Corporate Affairs for ECMC Group and is a PhD in Leadership and Change graduate (Cohort 8) of 2019. She has spent her career, spanning over three decades, focused in financial services communications, marketing, public policy and stakeholder relations in global organizations. Dr. Cumberbatch’s dissertation entitled, Exploring the Effectiveness of Social and Digital Media Communications on Organization-Public Relationship Building with Employees, addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization with respect to five communication concepts, both in general and based specifically on the company’s social media communications.
“The question now is, how do we do this?” says Antioch University faculty member Kayla Cranston. Cranston is leading Antioch’s ongoing Co-Designing Conservation With (Not