Dr. Cumberbatch is Senior Vice President and Head of Corporate Affairs for ECMC Group and is a PhD in Leadership and Change graduate (Cohort 8) of 2019. She has spent her career, spanning over three decades, focused in financial services communications, marketing, public policy and stakeholder relations in global organizations. Dr. Cumberbatch’s dissertation entitled, Exploring the Effectiveness of Social and Digital Media Communications on Organization-Public Relationship Building with Employees, addressed a gap in the academic research with regard to understanding the effectiveness of social and digital media as a communications tool by assessing employees’ perceptions of their organization with respect to five communication concepts, both in general and based specifically on the company’s social media communications.
The Eula Johnson & Fitzgerald Cumberbatch Tuition Scholarship has been established by Dr. Iris Cumberbatch, in honor of her parents and their belief in the power of education to change lives. This Scholarship Fund is designed to support parents from groups underrepresented in doctoral education who have advanced to candidacy in Antioch University’s PhD in Leadership and Change program. Determination of annual awards of each year will be based on both financial need and academic merit.