Social Business, Non-profit Management, and Strategic Leadership with Anna Kwong

Anna Kwong has been chair of Antioch University Santa Barbara’s (AUSB) Master of Business Administration (MBA) program since 2016 and has had a career in business for over thirty years. She has been recognized as a leader in higher education as well as in business. Her course, Social Business, Non-profit Management, and Strategic Leadership has been a core class of the MBA program since 2013.

The MBA program as a whole aims to rethink capitalism by emphasizing a leadership style that prioritizes social responsibility and mission and this course teaches students to distinguish between aspects of business, such as social business, non-profit business, and social entrepreneurship. “All types of organizations require robust strategic analysis and development for long-term success and sustainability,” says Kwong. “Therefore, fifty percent of class time is spent exploring strategic leadership.” 

Kwong has found over the course of her professional career that integrating a social purpose into an organization increases morale, reputation/ brand, customer loyalty, and an overall sense of fulfillment for all stakeholders. In Social Business, Non-profit Management and Strategic Leadership, students learn how to practically apply this concept.

Social Purpose + Conscious Leadership= Successful Business

“We encourage graduates to “do well by doing good,” says Kwong. “Whether graduates are working for a nonprofit, for-profit corporation or government entity, the same mission can apply.”

Innovative Problem-Solving in Business + Socially Responsible and Supportive Learning Environment = Students Love It!

 

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Antioch University

Since our founding 1852, Antioch University has remained on the forefront of social justice, inclusion, and equality – regardless of ethnicity, gender, creed, orientation, focus of study, or ability.

Antiochians actively reflect these shared values to inspire positive change in the world. Common Thread is where we document the stories that showcase our communities actions, so the change we work for can be shared widely.  

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