AUM Launches New Data Analytics Certificate Program

In less than a year, students learn data literacy, analysis techniques and the ethical implications of “big data”

It’s an issue the nation’s top executives say they’re most concerned about, but don’t yet have employees with the expertise to take advantage of it. The issue is big data, and Antioch University Midwest (AUM) now offers a way for professionals to acquire the skills to source, interpret and apply organizational data. AUM’s new certificate program in Data Analytics, offered on campus and in a hybrid format, can take less than a year to complete and fully prepares individuals to be literate in the business applications and ethical considerations surrounding this emerging specialty.

“Businesses today are demanding their teams better understand analytics tools, how to apply process and reporting techniques, and how to best wield the power of big data in smart ways,” said Dr. William Hochstettler, faculty member in the Data Analytics program at AUM. “The program’s massive demand is a reflection of communication technology trends; we’re meeting that demand with effective and ethical approaches to savvy business empowerment.”

Courses are led by distinguished AUM faculty with expertise in business, management and data analysis who are also professionals in the field. Students who complete the program are able to help a company create a culture of data analysis and awareness, or hit the ground running in situations where data collection, analysis and data-driven decision making is already in practice. This certificate empowers managers to better understand reporting, metrics and data that impacts how their businesses make decisions. It also lays the foundation for further study, which leads to advancement into careers in positions such as business analysts, data analysts, and market researchers while helping individuals positively impact initiatives across departments.

The program, which is also available as a concentration for students pursuing bachelor’s degrees, enhances AUM’s adult learner-focused curriculum and reflects its commitment to being proactive, innovative and responsive to workforce needs.

“The increasingly high demand for data-literate managers places a responsibility on higher education to ensure that those individuals approach data management from a comprehensive and ethically-responsible context,” said Dr. Karen Schuster Webb, AUM’s president. “A Data Analytics certificate from AUM allows students to focus on understanding data mining, interpreting data in meaningful ways, and using that power to improve businesses and their communities.”

To learn more about the program, attend an information session or visit On-campus sessions are scheduled at 6:30 pm on October 22, November 4, and November 19, or students may request a one-on-one meeting with admission advisors. The next class begins January 2016.

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