Forbes Confirms Corporate Investment in Big Data

Recently, Forbes announced the results of a study, conducted in collaboration with Teradata and McKinsey, on the adoption and implementation of “big data” strategies at large global companies. The results are a powerful affirmation of the need for data-literate management professionals.

Insights like those in the Forbes report are precisely what drove Antioch University Midwest to create a Data Analytics Certificate program for individuals looking to complete or enhance a degree in management. Here is a bit of what Forbes found by interviewing over 300 global executives:

  1. Big Data is Among the Most Important Issues Facing Executives

59% of participants in the study ranked big data among the top five ways to generate a competitive advantage. Many said they considered it to be number one.

  1. Big Data Technology is Established, but Data-Driven Management Lags Behind

51% of participants in the study listed adapting and refining a data-driven strategy as a significant cultural challenge within their organization. 47% reported problems leveraging data to improve the customer experience.

  1. Managers Able to Derive Insight from Data are in High Demand

Data-literate managers are in increasingly high demand. 47% of executives surveyed reported problems finding individuals with the skills to identify innovations in data.

At Antioch University Midwest, we are in the business of educating professionals for success. We developed our Data Analytics Certificate program to capitalize on the increasing demand for business leaders who can leverage data to create opportunities. If you are interested in learning more about the impact a Data Analytics Certificate could have on your career, contact us today.

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