AUSB Adds Marketing Concentration to BA Program

Antioch University Santa Barbara (AUSB) has expanded its areas of focus in the Bachelor of Arts in Liberal Studies program with the addition of a new Marketing concentration

The BA concentration in Marketing equips students with innovative tools to help businesses succeed in a competitive marketplace, through the development and implementation of effective, customer-centric marketing strategies. The curriculum explores the core concepts of contemporary marketing management – from market segmentation and product positioning to distribution channel design and communications – and presents newer online technologies such as internet marketing, ecommerce and analytics, which are critical factors in modern marketing.

“Marketing-related job titles are projected to grow significantly over the next eight years and beyond by the Bureau of Labor Statistics,” said BA Program Chair Guy Smith. “By offering a concentration in Marketing, we are preparing future graduates with the skills and tools to thrive in this expanding field while contributing to the success of their organizations.”

Graduates of the BA Marketing concentration will have the capability to excel in a variety of careers, including: sales and sales management, retail, advertising, product development, brand management, promotion, distribution, supply chain management, marketing research, e-commerce, purchasing, planning, customer relations, and many other related fields.

 “With the BA Program’s new Marketing concentration, Antioch continues its commitment to providing a practical education that has relevance in today’s world, yet is still grounded in the fundamentals of a strong Liberal Studies curriculum,” said AUSB President Dr. Nancy Leffert.

Current students at Santa Barbara City College or other accredited colleges may be eligible for AUSB’s innovative BA-to-MBA Pathway Program, which locks in advance admission to the BA Completion Program, followed by the MBA in Social Business, Non-Profit Management, and Strategic Leadership. Students on this academic track to grad school can also save on tuition with a Pathway Grant and high transfer credits. 

Learn more by attending an upcoming BA Information Session on Sept. 17 or call our Admissions Office at (805) 962-8179. Classes for the fall quarter begin October 6 and applications are due by Sept. 15.

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