Antioch University has hired a highly experienced enrollment manager to oversee efforts to attract and retain students that would benefit from the educational programming offered at the five Antioch University campuses nationwide. Charlotte Tullos, EdD, will assume the newly created position of Vice Chancellor for Enrollment Management and Marketing in January 2013.
Dr. Tullos will come to Antioch University from the University of North Texas in Dallas, where she is completing her term as the interim Associate Provost for Student Success and Dean of Students through the Registry for College and University Presidents. In her current role, Tullos is responsible for strategic enrollment management, enrollment management systems, student retention research, student activities, and orientation.
Dr. Tullos has a long and notable record in higher education student and enrollment services spanning over three decades. Prior to working for the Registry, She served as Vice President for Student Success and Vice President for Student Affairs and Enrollment Management at Central Washington University in Ellensburg, WA. Dr. Tullos also served in the roles of: Associate Professor of Counseling/Consultant, School of Education, Vice President for Institutional Advancement, Secretary for the University Foundation, and Vice President for Student Services at Henderson State University; Vice President for Student Development at Louisiana College; and Director of Career Planning and Placement, and Director of Student Orientation and Retention at the University of Southern Mississippi. She holds a BS, a MEd, and an EdD from the University of Southern Mississippi.
“The reason I am excited about Antioch is because I have seen first hand the transformation of an Antioch University student – my own daughter – who has been given a new look on life through her experience at the University’s Seattle campus, from which she recently graduated. This attracted me to the University and I look forward to being part of the team,” Dr. Tullos said.
The Vice Chancellor for Enrollment Management and Marketing at Antioch University will be a key member of the Chancellor’s Executive Team and take a leadership role, working with personnel at all five campuses to enhance the current systems used to gauge student recruitment, enrollment and retention patterns. Dr. Tullos will also lead efforts to craft and implement student enrollment strategies that will help attract and retain more students typically interested in the unique academic programs Antioch University offers. This will include the development of marketing strategies to be implemented system-wide and on each campus.
“Charlotte is an enrollment management pro who understands the life-cycle of student engagement, and system implementation. She has a track record of developing structured recruitment programs that play to an institution’s strengths and lead to attracting additional students. We greatly look forward to seeing her take a leadership role in assisting our campus staff with recruitment and marketing strategies that successfully connect our offerings with potential students,” said Antioch University Chancellor Felice Nudelman.
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